University of Edinburgh

We undertook a major marketing and branding project for Edinburgh University’s Centre for Sport and Exercise (CSE), the key objectives being to increase awareness, create high quality communications, and increase memberships.

We developed a marketing strategy for CSE then worked closely with the director and his management team to implement it through a wide range of initiatives. Internal communications were an important part of the project and we worked with a group of 18 CSE managers to develop the visions and values for CSE.