Howies

It’s been a busy period in our range of work for Howie’s, the well-known and highly respected, family-run restaurant and events business in Edinburgh. We have rebranded the events side of the operation – now marketed as Events by Howies – and created a new brand identity, while also aligning the family of visual identities and messaging across platforms to reflect the brand tone.

There have been extensive developments on the social media front. These have included creating social media strategies and refreshing the social media pages, as well as creating new LinkedIn and Instagram pages for Events by Howies. We are delighted to see continued growth on these pages, with our Instagram following increasing by 111% over the past six months.

We also developed a 12-month marketing plan, including content planning, campaigns, and engagement strategies. Withing this strategy, we reviewed food and drink offerings for the travel trade market and designed a brochure targeted at this market, organised two showcase evenings targeting corporate and incentive markets to showcase Howies’ offerings, and developed wedding and corporate brochures to target the luxury market for on-site and external venue events.