Change Mental Health
In 2022, we delivered marketing, branding, and design support for the mental health charity Support in Mind Scotland as it made major steps forward in building the profile, reach, and positioning of the charity through a name change, rebranding, a new website, and associated marketing.
Our input featured a major consultative process through which we interviewed all staff members in locations from Alness to Annan. This enabled us to shape an approach which properly reflected the culture and the aspirations of its staff, its service-users, and other stakeholders. The subsequent creative work – including the new identity and website – captured the heart and soul of the new Support in Mind, now rebranded as Change Mental Health. Having created the brand marque and the website, we produced a range of marketing assets to support future communication projects.
“We knew, with our rebrand, that the engagement with our staff, people we support, and external stakeholders was going to be vital. Shaw went above and beyond what we ever could have expected from them: not only did they engage with folk, they truly listened and through that process came out with some brilliant results, but just as importantly left our staff and stakeholders feeling as though they had truly contributed to the project. That sort of buy-in was priceless.
“I would recommend Shaw to anyone in a heartbeat.”
Nick Ward, CEO, Change Mental Health