Fringe by the Sea
We have worked with Fringe by the Sea, the annual arts festival in North Berwick, since its inception in 2008. The festival now attracts more than 100,000 visitors, and in 2023, it won the Thistle Award for the Outstanding Cultural Event or Festival. A key pillar for the success of the project has been the consistently integrated communications and marketing approach across all media, and our work has included:
• the identity and branding of the festival
• design and build of the festival website (www.fringebythesea.com) and complementary digital marketing
• delivery of themed campaign marketing
• the design and production of all promotional materials (advertising, ambient marketing, on-site signage and fencing, posters etc)
• design and production of the annual festival programme
• creation of assets for social media and PR.
“The growth of Fringe by the Sea would not have been possible without the creative, diligent, and committed work from the team at Shaw. From the development of the festival’s look and feel to delivering right-first-time executions, Shaw’s approach is exemplary and just what our small team needs in an agency partner.
“The team at Shaw has shown time and again that no matter the challenges we set them, they are more than up to the task. The fast-paced, often changing environment in our business is something they handle with efficiency, with creativity, and with great spirit.
“It is an agency that truly is a seamless extension of our in-house operations.”
Rory Steel, Festival Director, Fringe by the Sea
