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# Shaw

Edinburgh | Shetland

## Sitemaps

- [XML Sitemap](https://www.shaw-online.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Trade events: how we can help with your marketing](https://www.shaw-online.com/trade-events/) - We joined the SME Climate Hub Pledge in 2023, and as part of this we aim to help our client’s find better, more sustainable ways, to move forward with their marketing activity. It’s never too late to start making changes, and hopefully our suggestions can help you evolve your current strategy and develop best practice for greener marketing.
- [Howies](https://www.shaw-online.com/howies/) - Howies It’s been a busy period in our range of work for Howie’s, the well-known and highly respected, family-run restaurant and events business in Edinburgh. We have rebranded the events side of the operation – now marketed as Events by Howies – and created a new brand identity, while also aligning the family of visual
- [Fringe by the Sea](https://www.shaw-online.com/fringe-by-the-sea/) - Fringe by the Sea We have worked with Fringe by the Sea, the annual arts festival in North Berwick, since its inception in 2008. The festival now attracts more than 100,000 visitors, and in 2023, it won the Thistle Award for the Outstanding Cultural Event or Festival. A key pillar for the success of the
- [Arven](https://www.shaw-online.com/arven/) - Arven We were selected by Ocean Winds and Mainstream Renewable Power to create branding, a new website, and comprehensive brand guidelines for a major offshore wind farm development – called Arven – in the North Sea, east of Shetland, which will come on stream in the early 2030s. Arven is the Norwegian word for heritage
- [Preparing Your Content for Google’s AI Summaries](https://www.shaw-online.com/content-ai-summaries/) - With the unpredictability of 2020, determining 2021’s social media marketing trends can be a challenge, but here’s my predictions.
- [What makes an effective website homepage?](https://www.shaw-online.com/effective-website-homepage/) - From AI-generated content to the rise of micro and nano influencers, we discuss what themes are likely to shape social media this year.
- [Marketing and design – costly luxury or a smart investment?](https://www.shaw-online.com/luxury-or-investment/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Shetland Wool Week](https://www.shaw-online.com/shaw-shetland-wool-week/) - Shetland Wool Week – Shetland Amenity Trust In 2024 we were tasked with redesigning the Shetland Wool Week programme. We introduced a new format with bold colours, and a clear key to streamline information, maximising readability, while maintaining the classic style. We’ve been working hard on the design of the 2025 programme, which will launch
- [Unst and Yell Tunnel  Action Groups](https://www.shaw-online.com/tunnel-action-groups/) - Unst and Yell Tunnel Action Groups We have created a campaign website, marketing resources (including print), an online fundraiser and auction, and PR which has resulted in media coverage throughout the UK – from The Times and the Independent to Kent Online, the Dorset Echo, and the Jersey Evening Post. The campaign has already attracted
- [Ocean Kinetics](https://www.shaw-online.com/ocean-kinetics/) - Ocean Kinetics We provide an integrated marketing service for Ocean Kinetics company, which includes strategic communications, public relations and social media support. We have designed and built a new website, marketing materials, adverts (digital and print), banners, and exhibitions, all of which reinforces the company’s strong and distinctive brand.
- [Seafood Shetland](https://www.shaw-online.com/seafood-shetland-marketing/) - Seafood Shetland We have been working with the Seafood industry in Shetland for more than 20 years. Worth more than £350 million a year to the local economy and surpassing oil, gas, agriculture, tourism, and creative industries combined, the story of its evolution is fascinating. We led the industry’s award-winning, So Much to Sea campaign
- [Shetland Oyster](https://www.shaw-online.com/shetland-oyster/) - Shetland Oyster We were delighted to work with Shetland Oyster to create a brand identity and website. As Shetland’s sole oyster producer, the goal was to build an identity that conveyed the quality of their product and highlighted their unique position in the market. Both client and customer feedback from the brand and website launch
- [Shetland Amenity Trust Exhibitions](https://www.shaw-online.com/sat-exhibitions/) - Shetland Amenity Trust – Exhibitions We are currently working with Shetland Amenity Trust on the identity, promotional materials, and other design materials for the exhibitions at the Shetland Museum & Archives. This has included print management of various items, including the design and production of a show catalogue for the summer 2025 Ron Sanford exhibition.
- [Social Media and SEO: What’s the Latest?](https://www.shaw-online.com/social-media-and-seo-whats-the-latest/) - Social Media and SEO: What’s the Latest? Sophie Henderson Project Manager at Shaw Digital marketing continues to evolve rapidly, driven by advancements in social media and SEO (search engine optimisation). As trends that gained momentum last year continue to shape the landscape, businesses must stay agile to capitalise on new opportunities while navigating potential challenges.
- [Shetland Amenity Trust](https://www.shaw-online.com/shetland-amenity-trust/) - Shetland Amenity Trust In 2023 we were commissioned by Shetland’s heritage agency, Shetland Amenity Trust, to review its brand position and create a marketing strategy. The project began with an analysis of the Trust’s marketing activity, followed by interviews with the team and trustees. This informed a full report and strategy.
- [Democratic Finance Scotland](https://www.shaw-online.com/democratic-finance-scotland/) - Democratic Finance Scotland Community Shares Scotland and Scottish Communities Finance Ltd recently brought the expertise of both organisations together to support communities and social enterprises to secure their long-term financial sustainability. We created the distinct identity and guidelines, website (democraticfinance.scot), and promotional material for the new programme – Democratic Finance Scotland. The brief was to
- [The Long Row Home](https://www.shaw-online.com/the-long-row-home/) - The Long Row Home We were delighted to support Allan Lipp and Mhairi Ross on their challenge to row unsupported around the UK. We covered the couple’s press and PR, social media management, content creation, graphic design, photography and videography, and website development. The couple rowed for 80 days and, to date, have raised over
- [Recruitment in a challenging market](https://www.shaw-online.com/recruitment/) - How we give back in meaningful ways
- [Vipo](https://www.shaw-online.com/vipo/) - Vipo We were commissioned to rebrand the pioneering Norwegian polymer solutions company Trelleborg Offshore Norway AS as it moved to new ownership and a new name – Vipo. The team were looking for a modern, clean, high-quality identity to reflect their company values. Once the branding had been developed, we created a new website for
- [Green Marketing: Marketing decisions to weave into your environmental strategy](https://www.shaw-online.com/green-marketing/) - We aim to help our client’s find better, more sustainable ways, to move forward with their marketing activity. It’s never too late to make changes, evolve your current strategy and develop best practice for greener marketing.
- [Seafood Shetland](https://www.shaw-online.com/seafood-shetland/) - Seafood Shetland We have been working with the Seafood industry in Shetland for more than 20 years. Worth more than £350 million a year to the local economy and surpassing oil, gas, agriculture, tourism, and creative industries combined, the story of its evolution is fascinating. We led the industry’s award-winning, So Much to Sea campaign
- [CHAS](https://www.shaw-online.com/chas/) - CHAS We first worked with CHAS to help market their first ever outdoor fundraising event, Beat the Borders, a twelve hour multi-activity challenge in the Borders. We developed the entire identity of this campaign, including the name, logo and website, leaflets, posters, outdoor banners and merchandise such as water bottles and T-shirts were all designed
- [What are wireframes and why are they important?](https://www.shaw-online.com/wireframes/) - The most important stage of any project is the brief. We love to work on briefs in conjunction with our clients, so we’re all on the same page when it comes to the direction a project will take...
- [Adventure Tourism Marketing - A Quick Guide](https://www.shaw-online.com/adventure-tourism/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Social Media 2024 – What’s in store?](https://www.shaw-online.com/social-media-2024/) - From AI-generated content to the rise of micro and nano influencers, we discuss what themes are likely to shape social media this year.
- [Logo file types and why you need them](https://www.shaw-online.com/logo-file-types/) - Your logo needs to look its best and different file types on different occasions will help to make that happen. Read on for a run through those file types – what they are and when you need them – and a couple of other good practice tips for keeping your logo looking its best.
- [Capturing photos on your phone – our tips for taking great social media pictures on the go](https://www.shaw-online.com/capturing-photos/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Google Analytics 4 has arrived – what is it and what should I do now?](https://www.shaw-online.com/google-analytics-4/) - Google has introduced a new version of its analytics tool called Google Analytics 4. If you've been using the older version, Universal Analytics, don’t panic
- [Shaw’s Commitment to the Fight Against Climate Change](https://www.shaw-online.com/shaws-commitment-to-the-fight-against-climate-change/) - We may be small, but we want to be leaders in the fight against climate change.
- [Considering the content](https://www.shaw-online.com/content/) - When setting up a new website, the content is absolutely essential. We outline why content is so important, and the steps we take to make sure we develop dynamic and effective web content.
- [Together Glasgow and Together Edinburgh sites go live](https://www.shaw-online.com/together-edinburgh-together-glasgow/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Is your website fresh and up to date?](https://www.shaw-online.com/is-your-website-fresh/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Making e-commerce work for your business](https://www.shaw-online.com/making-ecommerce-work-for-your-business/) - Find out how you can use e-mail marketing to talk to your customers.
- [Creating a vision or mood board ](https://www.shaw-online.com/vision-moodboard/) - Have you ever created a mood or vision board for your business? If the answer is no, and you’re also asking – what it that? – have a read of our latest blog
- [Five quick Instagram Reels ideas to get you started](https://www.shaw-online.com/instagram-reels/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Social Media Marketing Predictions 2023](https://www.shaw-online.com/social-predictions-2023/) - As 2023 begins, social media continues to thrive. We’ve digested down what we think will be the key social media trends of 2023 – new things to try and changes to consider – see if you think any could work for your business.
- [Changing lives by giving something back](https://www.shaw-online.com/giving-something-back/) - How we give back in meaningful ways
- [Change Mental Health](https://www.shaw-online.com/change-mental-health/) - Change Mental Health In 2022, we delivered marketing, branding, and design support for the mental health charity Support in Mind Scotland as it made major steps forward in building the profile, reach, and positioning of the charity through a name change, rebranding, a new website, and associated marketing. Our input featured a major consultative process
- [Get your exhibition stand ready](https://www.shaw-online.com/exhibitions/) - This year, we have had the pleasure of helping several clients fully prepare for trade shows, including the Seafood Expo Global in Barcelona and Aquaculture UK in Aviemore. Whatever and wherever the exhibition, we have created an exhibition checklist that we are delighted to share.
- [Musselburgh Racecourse](https://www.shaw-online.com/musselburgh-racecourse/) - Musselburgh Racecourse The ‘sport of kings’ concept is memorably captured in the new branding we created for this stylish, friendly, top-quality racecourse. This was rolled out with further sub-brands, environmental design, and signage, all of which combine to create a fittingly high-class ‘look and feel’ which sets the scene and is enjoyed by the venue’s
- [Glasgow Beer Works](https://www.shaw-online.com/glasgow-beer-works/) - Glasgow Beer Works Our city. Our beer. The much-loved Glasgow Beer Works’ new branding beautifully reflects the city which they call home and which inspires them. Eye-catching, elegant, skyline-focused designs capture the heart of the city, create great shelf visibility for their range of beers, and provide a superb back-drop for their striking pop-up bar.
- [Edinburgh Women’s Aid](https://www.shaw-online.com/edinburgh-womens-aid/) - Edinburgh Women’s Aid It’s a great privilege to be helping Edinburgh Women’s Aid in their wonderful work supporting women, children, and young people who are experiencing domestic abuse. We’ve worked on a number of projects with the charity, most recently developing the digital version of their educational programme, Cedar, which has not only made the
- [Stockan's](https://www.shaw-online.com/stockans/) - Stockan’s We were delighted to create the sub-brand and packaging for Stockan’s Oatcakes new, award-winning ‘Orkney Heritage Ancient Grains’ range. The products team two ancient grains with wholegrain oats and each has its own distinct flavour. The new sub-brand is uniquely Orkney, drawing on Stockan’s history and traditions and delivering shelf appeal to ‘foodies’ with
- [Heart of Midlothian FC Museum](https://www.shaw-online.com/heart-of-midlothian-fc-museum/) - Heart of Midlothian FC Museum There’s work. And there are labours of love. To create a new museum for Heart of Midlothian Football Club was, for our managing director Alastair Bruce, most definitely the latter. Research, copywriting, branding, design, all the displays and their installation, video – they all combined to create the first museum
- [Aye Pickled](https://www.shaw-online.com/aye-pickled/) - Aye Pickled Aye Pickled create handmade pickles and ferments in Edinburgh. We were asked to create a brand new e-commerce site for them that was simple, intuitive and showcased their product photography. With rapidly expanding sales and a regular face at local food markets, the website had to allow them to easily customise their events
- [Vert](https://www.shaw-online.com/vert/) - Vert One of the biggest and most successful innovations in the compressed air industry is being rolled out by engineering pioneers, Vert Technologies. It’s cutting-edge technology – and we’ve been right there to reposition the company with rebranding, a new website, and the full range of marketing materials. Visit their website What our client said:
- [Seven reasons you need to think about SEO](https://www.shaw-online.com/seo/) - There are endless reasons why you should prioritise SEO in your marketing strategy, but here are some of our favourites.
- [Briefing a designer](https://www.shaw-online.com/briefing-a-designer/) - The most important stage of any project is the brief. We love to work on briefs in conjunction with our clients, so we’re all on the same page when it comes to the direction a project will take...
- [Using your location to build your brand](https://www.shaw-online.com/using-your-location/) - Using location can be a fantastic brand USP, and one that feels very natural to the consumer. The key to really maximising location for your brand is being able to understand what emotions your location evokes in a customer, and then incorporating that into your marketing.
- [Colour types and why you need them](https://www.shaw-online.com/colour-types/) - Why do you need Pantone references, CMYK values, RGB values or HEX values. And what are they all for? We run through the basics
- [Why is good photography so important?](https://www.shaw-online.com/why-is-good-photography-so-important/) - In a digital world, having strong visual imagery is more important than ever before. What a brand says through words still resonates with consumers, but often you only have a moment to capture a person’s attention so being visually striking is vital.
- [Using 2020 learnings to build your 2021 marketing strategy](https://www.shaw-online.com/using-2020-learnings-to-build-your-2021-marketing-strategy/) - I can’t imagine there are many businesses that haven’t had to adapt their ways of working in 2020, and reviewing what we’ve learnt is vital to be able to plan for 2021 – whatever that might throw at us!
- [Social Media Marketing Predictions 2021](https://www.shaw-online.com/social-media-marketing-predictions-2021/) - With the unpredictability of 2020, determining 2021’s social media marketing trends can be a challenge, but here’s my predictions.
- [Maintaining brand identity on social media](https://www.shaw-online.com/brand-identity-social-media/) - Social media allows businesses and organisations to express their individuality, convey their values, grow an online audience, and tailor content to support their marketing objectives. Of course, establishing and maintaining a consistent brand across social media is essential, and here at Shaw, we have a few key measures that we would encourage you to adopt to ensure you are maximising your brand potential.
- [Going Green](https://www.shaw-online.com/going-green/) - Whether it’s something simple like switching to recycled packaging or more substantial like investing in an electric vehicle, there are many strategies you can adopt to make your company more environmentally friendly. Here are some of our favourites.
- [Highland Fine Cheeses](https://www.shaw-online.com/highland-fine-cheeses/) - Highland Fine Cheeses Such magnificent cheese from Tain in the north of Scotland – Crowdie, Caboc, Strathdon Blue, Highland Brie and many others. All delicious. All distinctively packaged and promoted. All proving a big hit with consumers throughout the UK.
- [Thule Ventus](https://www.shaw-online.com/thule-ventus/) - Thule Ventus Thule Ventus has reimagined the age old tradition of salt curing Shetland’s premium quality cod. We have worked with Thule Ventus to design the packaging for their full range of products – from boxes, to packs to tubs, and on product literature including brochures and recipe cards. We have also been working with
- [Aurora Jewellery](https://www.shaw-online.com/aurora-jewellery/) - Aurora Jewellery Capturing Orkney’s magic. We have a particular affinity to Aurora’s handmade jewellery and the very strong and unique Orkney story that inspires the pieces. We have developed the brand and continue to work on a marketing mix that not only competes and grows sales in existing markets, but also looks to establish new.
- [University of Edinburgh](https://www.shaw-online.com/university-of-edinburgh/) - University of Edinburgh We undertook a major marketing and branding project for Edinburgh University’s Centre for Sport and Exercise (CSE), the key objectives being to increase awareness, create high quality communications, and increase memberships. We developed a marketing strategy for CSE then worked closely with the director and his management team to implement it through
- [New Mobile App game designed and launched](https://www.shaw-online.com/new-mobile-app-game-designed-and-launched/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Upcoming drinks industry trends and how you can stay ahead of the game](https://www.shaw-online.com/the-key-drinks-industry-trends-from-2019-and-how-you-can-stay-ahead-of-the-game/) - Research suggests your customers still want to hear from you. So what content are you creating to reach them during lockdown?
- [Haddington pipers go to the movies](https://www.shaw-online.com/haddington-pipers-go-to-the-movies/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Five reasons your business needs to think about Limited Editions](https://www.shaw-online.com/five-reasons-your-business-needs-to-think-about-limited-editions/) - Research suggests your customers still want to hear from you. So what content are you creating to reach them during lockdown?
- [Make a hanging NHS Rainbow](https://www.shaw-online.com/nhs-rainbow/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Tips for hosting an online event](https://www.shaw-online.com/tips-online-event/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Using email marketing to generate leads](https://www.shaw-online.com/email-marketing/) - Find out how you can use e-mail marketing to talk to your customers.
- [Fostering online community](https://www.shaw-online.com/fostering-online-community/) - A lot of people focus on growing their own community of followers, but there’s so much to be gained from also growing and being part of a community of fellow businesses. Here we discuss some reasons why...
- [How to create content during lockdown](https://www.shaw-online.com/creating-content-during-lockdown/) - Research suggests your customers still want to hear from you. So what content are you creating to reach them during lockdown?
- [Using data to solve business problems](https://www.shaw-online.com/using-data-to-solve-problems/) - In order to find a solution that really works, you need to find the root cause. There are a number of ways you can gain insight into your business using data to pinpoint exactly what needs fixing, and how to fix it.
- [Get to know your customers better using data](https://www.shaw-online.com/using-data-understand-your-customer/) - Without analysing your data, how can you be sure that your target market and your actual customers are the same? Getting to truly know your customer, and potential customers, are key to expanding your business.
- [Bounce Back Marketing Strategy](https://www.shaw-online.com/bounce-back/) - Discover how to re-focus, look to the future and create an effective bounce-back marketing strategy using our eight-step guide.
- [How to communicate through infographics](https://www.shaw-online.com/communicate-infographics/) - Five tips on how you can hone and craft information into bite-sized infographic chunks. So you deliver clear and concise, on-brand messaging to your customers.
- [Communicating your new way of working](https://www.shaw-online.com/communicating-your-new-way-of-working/) - Your customers want to know what they can expect as your business reopens – or starts operating in person again and it’s so important to make your customers feel safe and update them with your new precautions. To help you figure out the best way to share your ‘new way of working’ messages, we’ve pulled together some quick tips.
- [Mercat Tours](https://www.shaw-online.com/mercat-tours/) - Mercat Tours We have been supporting Mercat Tours – Edinburgh’s original 5-star history and ghost tour company – with a range of design projects, including a brand refresh. We’ve also designed and produced point of sale signage, new photography, a brochure, posters and updated tickets as well as creating an impressive backdrop of the Old
- [CoMoUK](https://www.shaw-online.com/comouk/) - CoMoUK We created CoMoUK’s first ever public-facing campaign promoting shared transport, which was rolled out across various media in Glasgow, including: bus backs, bus shelters and underground advertising, as well as social media. The concept of the campaign was to raise awareness of shared transport options such as bike share, car clubs and car share,
- [The XXVC Collection](https://www.shaw-online.com/xxvc-collection/) - The XXVC Collection Limited Edition Whisky for King’s Own Scottish Borderers In 2018 we designed the limited edition whisky collection – the XXVC Collection – which celebrated the six soldiers of the King’s Own Scottish Borderers regiment who have been awarded the Victoria Cross, the highest honour for bravery. For the project, we created all

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## Categories

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