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The Law Society of Scotland |
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For the Law Society of Scotland, the professional governing body for the legal profession in Scotland, we carried out a rebranding project which was informed with the philosophy of the organisation communicating in a more open and helpful style than previously, while retaining all the professionalism and heritage of its many years’ experience. Among the many target markets for the project were the legal profession, policy-makers, the general public, and politicians.
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We redesigned the logo, holding on to the traditional crest, and then rolled the wider branding out through a wide range of work, including signage, a corporate brochure, leaflets, exhibition materials, a series of sub-brands, and other campaign and information materials. Brand guidelines have been produced and we wrote and produced a handy booklet version of these for staff members.
We also worked on the Society’s new website (www.lawscot.org.uk) and have designed all the annual reviews since the initial rebranding project. Our work with the Society continues. |
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DPPAS Lot 2 Design and Lot 4 Display for Scottish Government and Collaborative Partners