|
|
|
NorthLink Ferries is the lifeline ferry service between mainland Scotland and Orkney and Shetland. Since it began operating, we have been responsible for its marketing requirements and have maintained close control over the positioning of the company and the use of its brand values.
We have managed brand awareness and research projects, which have informed and led our marketing activity. Annual promotional campaigns cover press, outdoor (48 sheet, bus and taxi livery) and online display advertising. We have also managed the development of two NorthLink TV advertising campaigns.
|
We design, copywrite, artwork and produce the company’s main brochure – a 56-page full colour publication, distributed to potential visitors in response to enquiries, through visitor information centres, ports and on board the three ships.
Over the years, we have produced a range of marketing materials, including the entire range of on-board material from car tickets to information packs and menus, signage, exhibition systems and banners, point of sale materials, timetables and flyers, travel trade brochures, advertisements and press features. |
|
Click here to download the latest issue of our magazine, Shawcase.
DPPAS Lot 2 Design and Lot 4 Display for Scottish Government and Collaborative Partners