Sorry, not this way!
Working closely with the Racecourse team, a strategy was
devised to reposition the establishment through the branding,
with the objective being to move forward with a high-quality
identity, under which a series of sub-brands for the range of
restaurants, bars and other outlets would flow.
The resultant core identity references horseracing’s ‘Sport of Kings’
descriptor by subtly incorporating two horses’ heads within a
crown for the logo device. Elegant typography and black and
gold brand colours combine to position the venue as a quality
attraction which embraces strong design to market its work.
In addition to the main event and directional signage around
the course, the project also involved creating a family of
sub-brands to create identities for the various bars,
restaurants and other attractions.
A new sculpture, designed by our head of design Paul Storie,
was created based on the brand identity. It was unveiled at a
recent ceremony celebrating 200 years of the Musselburgh
Racecourse, attended by the Queen.