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Brand: Musselburgh Racecourse

Musselburgh Racecourse

Working closely with the Racecourse team, a strategy was
devised to reposition the establishment through the branding,
with the objective being to move forward with a high-quality
identity, under which a series of sub-brands for the range of
restaurants, bars and other outlets would flow.

The resultant core identity references horseracing’s ‘Sport of Kings’
descriptor by subtly incorporating two horses’ heads within a
crown for the logo device. Elegant typography and black and
gold brand colours combine to position the venue as a quality
attraction which embraces strong design to market its work.
In addition to the main event and directional signage around
the course, the project also involved creating a family of
sub-brands to create identities for the various bars,
restaurants and other attractions.

A new sculpture, designed by our head of design Paul Storie,
was created based on the brand identity. It was unveiled at a
recent ceremony celebrating 200 years of the Musselburgh
Racecourse, attended by the Queen.

Edinburgh Office

Panmure Court, 32 Calton Road,
Edinburgh EH8 8DP

0131 557 5663

Shetland Office

4a Bells Road, Lerwick,
Shetland ZE1 0QB

01595 692 225

© 2016

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